It’s exciting here at Cafe-ERGO. In just over 1 week Cafe-ERGO will be participating in the Invention and New Product Exposition (INPEX) in Pittsburgh. It’s American largest invention show. Hundreds of new products will be showcased to all types of influential buyers, wholesalers, retailers, “As Scene on TV”, George Foreman, Jr., Home Shopping Network, manufacturers and companies looking to license products.
In gearing up for the INPEX, a slight adjustment has been made incorporating the design and shape of the coffee cup into the logo. The letter “O” in ERGO now contains the silhouette of the cup, giving the viewer an immediate reference to what makes Cafe-ERGO different than all other coffee cups out there.
Last year, Cafe-ERGO worked with freshman students at Appalachian State University to develop a marketing plan. The idea to make an adjustment to the logo came out of this endeavor. Now that Cafe-ERGO is on the cusp of launching its product, the double-walled, self-insulating, porcelain coffee cup, it was time to put this idea into place.
What do you think? Did you recognize that the logo is based on a crossword puzzle? They say “everything old is new again”, so living in the digital age and giving a nod to the newspaper crossword puzzle seamed appropriate for the Cafe-ERGO logo. After all, who doesn’t like to snuggle up with the newspaper, drink some coffee and do the crossword puzzle?
Who would have thought that the old standby coffee cup could be re-invented and patented? I didn’t think so either, but once I found no design similar to Cafe-ERGO in the patent searches I did, it was time to set into motion patenting a brand new, hand use specific, coffee cup.
It took some time to find an American manufacturer but Cafe-ERGO is pleased to be teaming up with Mudshark Studios in Portland, OR. to produce the double-walled, self-insulating cups. The first production run has started and you can pre-order now. Just go to the shopping page. The artisan handmade line is also available there. If you already have one of those, I think you will love the new porcelain version.
That’s it for now. I’d love to get your feedback on the logo and the new site, so please visit the contact page and tell me what you think!